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Adly MCP for Claude

How to connect Claude to Instagram and Facebook

Adly MCP is the connector that lets Claude use your Adly account to design Instagram and Facebook posts, ask for your approval, and publish or schedule them. It is built for business owners on Adly's Solo plan or higher.

By the Adly product team. Published 21 June 2026. Updated 28 October 2026.
Plans, prices and features checked October 2026.

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Can Claude post to Instagram and Facebook?

Yes, Claude can post to Instagram and your Facebook Page once you connect it to Adly through Adly MCP. Claude designs the post with your brand, asks you to approve the design and the caption, then publishes now or at a set time. You need Adly Solo or higher and an MCP key.

The steps in short

Connect Instagram and your Facebook Page to your brand in Adly, create a key under Profile > Adly MCP, and add Adly to Claude as a custom connector. Then ask Claude for a post, approve the design and the caption, and tell it where and when to publish.

Set up Claude for Instagram and Facebook in 5 steps

  1. Check that you are on Solo or higher

    Adly MCP comes with the Solo ($49 a month), Growth ($119 a month), Pro and custom plans, as of October 2026. Everything Claude creates through Adly counts against the same monthly usage limit as the Adly web app. You have no separate allowance to track.

  2. Connect Instagram and Facebook to your brand in Adly

    Claude publishes through the social accounts linked to your Adly brand, so connect your Instagram account and Facebook Page there first. TikTok, LinkedIn and X can sit on the same brand, and Claude can publish to them too. If you already post from Adly, this step is done.

  3. Generate your Adly MCP key

    In Adly, open Profile > Adly MCP and create a key. Copy the key and the server address shown on that page.

    The key acts for your whole account, its brands and its usage limit. Store it like a password.

    What you will see on this page

    • The key you just created, ready to copy
    • The Adly server address that Claude needs

  4. Add Adly to Claude as a custom connector

    In your Claude app, open the settings for connectors or MCP servers and add a custom connector with the Adly address and your key. As of October 2026, Anthropic explains this screen in its help page on custom connectors.

    Menu names change between Claude apps and versions, so look for wording like "add custom connector". Once you save it, the Adly tools appear in Claude's tool list.

    What you will need on this screen

    • A name you will recognize, such as Adly
    • The Adly server address from step 3
    • Your Adly MCP key from step 3

  5. Test it with one sentence

    Ask Claude: "Using Adly, list my brands." If it answers with your brand names, the connection works and you can ask for your first post.

Want the connector pattern explained in more depth, with troubleshooting? Read the guide on how to use MCP to control marketing tools from Claude.

Open Adly and create your key

One conversation, from idea to scheduled Instagram post

Here is what a session looks like once Adly is connected. The bakery and the prompts are an illustrative example. The order of steps is the real Adly MCP workflow: pick the brand, create the job, check its status, approve the design, approve the copy, then publish or schedule.

Claude, with the Adly connector on
  1. You

    Using Adly, make an Instagram post for Olive Tree Bakery about our new weekend brunch box. Warm and simple. Price is 18 dollars.

  2. Claude

    I found Olive Tree Bakery in your Adly account and started a design job for an Instagram post about the weekend brunch box.

    Adly: brand selected, design job created
  3. Claude

    The design is ready for you to check. Should I approve it, or do you want a change?

    Adly: job status checked, design returned
  4. You

    Make the price bigger, then approve it.

  5. Claude

    Done. The new version has a larger price, and I approved it. Adly wrote this caption: "Saturday mornings just got easier. Our weekend brunch box is back, 18 dollars, fresh from the oven." Approve the caption?

    Adly: edit requested, design approved
  6. You

    Approved. Post it to Instagram and Facebook on Saturday at 9 am.

  7. Claude

    Scheduled for Saturday at 9:00 on Instagram and Facebook. It now shows in your scheduled posts, and I can cancel it if plans change.

    Adly: copy approved, post scheduled

Illustrative transcript. Your wording and Claude's replies will differ.

Can Claude auto post to Instagram?

Claude can auto post to Instagram and your Facebook Page through scheduling in Adly. You approve each design and caption, then give Claude a date and time. Adly holds the post and publishes it at that time, so Claude does not need to stay open.

You can also batch a whole week. Ask for several posts in one conversation, approve them one by one, and spread them across the days you want.

Plans change, so ask Claude to list what is scheduled or tell it which post to cancel. The one step Claude always pauses for is your approval. The design and the copy each need a yes before anything goes into the queue.

94%

of posts that brands on Adly published were scheduled ahead of time.Adly data, 1,154 brands, March to October 2026.

Posting to your Facebook Page from Claude

Claude posts to a Facebook Page through the same Adly connection and the same approval steps. The Page has to be connected to your brand in Adly first, just like Instagram. If it is not, Claude can make the design but has no Page to send it to.

When you approve the caption, say where the post goes: Instagram, Facebook or both. Claude then publishes or schedules to exactly the accounts you named.

"Approved. Post it to my Facebook Page only, on Friday at 6 pm."

Plan a week in one sitting

Give Claude the whole week in one message, then approve as the designs come back:

"Using Adly, make 5 Instagram posts for next week: Monday new menu, Wednesday a baking tip carousel, Friday the brunch box offer, Saturday a customer favorite, Sunday opening hours. Send me each design to approve, then schedule them at 9 am."

For a closer look at how the queue works on the Adly side, see the guide on scheduling to Meta and Instagram automatically.

Let Adly prepare weekly posts for you

Separate from Claude, Adly Automations prepare free weekly post ideas and holiday designs for each brand. You approve them from email with one tap, or let them publish straight to the networks you pick under "Automations post to". The guide on how to post to Meta automatically walks through that setup.

What Claude can make for Instagram through Adly

Adly MCP gives Claude the same job types as the Adly web app, so you are not limited to a single image post.

  • Single post designs and offersAnnouncements, sales and event posts in your brand style. The guide to generating on-brand social media designs from Claude covers each format.
  • Designs from your product photoSend a product photo and Claude starts a from-image job that builds the post around it.
  • Tips carouselsMulti-slide educational carousels, styled the same way on every slide.
  • Multi-product postsSeveral products in one campaign-style design job.
  • UGC, talking character and product videosSpoken UGC ads from an actor library, products that talk as characters, and polished product studio clips. See how to create UGC videos and ad creatives from Claude with Adly.
  • Scene Studio commercialsMulti-scene ads up to about 60 seconds and 6 scenes, for a story that runs hook, product, proof, call to action.
  • Brand Knowledge and templatesClaude can add brand photos and style examples to Brand Knowledge and use your saved brand templates.
A spoken UGC style video ad made with Adly. Claude can start the same video job through Adly MCP.

Five mistakes that block the first post, and how to fix them

  1. Asking Claude to publish before Instagram or your Facebook Page is connected

    The design and the caption get made, but there is no account to send them to.

    Fix: connect Instagram and your Facebook Page to the brand in Adly, then ask Claude to publish the approved post again.

  2. Leaving Adly out of the request

    Claude may answer with caption ideas in plain text instead of starting an Adly job.

    Fix: start with "Using Adly" or name the job, for example "make an Adly tips carousel".

  3. Not naming the brand when you run several

    Claude may pick a different brand profile, so the colors and logo look wrong.

    Fix: put the brand name in your first message, or ask Claude to list your brands and pick one.

  4. Walking away before both approvals

    Claude stops at the design and again at the caption. If you leave, the post waits for you.

    Fix: approve both, or give your edits and "then approve" in one message, plus the time you want it posted.

  5. Sharing the MCP key

    Anyone with the key can create jobs on your account and use your usage limit.

    Fix: keep the key in your Claude settings only. If it was exposed, generate a new one in Profile > Adly MCP and update Claude.

Claude, Claude Cowork or Adly itself: which route fits

All three routes use the same Adly account, brands, usage limit and approvals. The difference is where you type.

Ways to create and publish Instagram and Facebook posts with Adly, as of October 2026
Route Where you work Plan Best fit
Claude with Adly MCP Your Claude chat, with Adly added as a custom connector (as of October 2026) Solo and up You already plan, write and research in Claude and want posts made, approved and scheduled in the same chat.
Autopilot in Adly The Think with me chat inside Adly Spark and up, with an active plan You want the same chat flow with no connector to set up.
Adly Creator The Adly web app Every plan You want to pick formats visually, edit Scene Studio commercials scene by scene, or build landing pages.

Verdict: if Claude is open all day, connect it. If you mostly work inside Adly, Autopilot gives you the chat flow without any setup.

Can Claude Cowork post to Instagram?

Yes, if the Adly connector is available in the Claude workspace where you run Claude Cowork (as of October 2026). Nothing changes on the Adly side. Cowork talks to the same Adly MCP server with the same key, brand, usage limit and approval steps.

Cowork suits longer tasks, such as: "In Adly, draft three Instagram posts for next week and send me each one to approve before you schedule it."

What steady Instagram publishing through Adly looks like

Two Adly customers who publish to Instagram and Facebook through Adly every month. Figures are counted by Adly between March and October 2026.

مياه أكوارا, Jordan

A water desalination plant, with Adly since April 2026. It published its first post 1 day after joining and now publishes to Instagram, Facebook, LinkedIn, X and TikTok. Its main formats are single post designs, designs built around a product photo, and short videos.

  • 301 designs
  • 46 videos
  • 211 posts published through Adly
  • 30.1 posts per active month
  • 24 pieces in the first 7 days
Arabic social post design for the water desalination plant مياه أكوارا in Jordan, the newest of three designs made in Adly Second Arabic single post design made in Adly for مياه أكوارا, a water brand from Jordan Earlier Arabic post design made in Adly by مياه أكوارا, a Jordanian water desalination plant, for its social accounts
Single post designs made in Adly by مياه أكوارا, Jordan.

emad luxuria interiors, United Arab Emirates

A business that describes itself as Luxury Assets, with Adly since June 2026. It published its first post the day it joined and publishes to Instagram and Facebook. Its main formats are single post designs, short videos, and print and brand assets.

  • 778 designs
  • 153 videos
  • 336 posts published through Adly
  • 67.2 posts per active month
English cover slide of a tips carousel made in Adly by emad luxuria interiors, a Luxury Assets business in the United Arab Emirates Arabic cover slide of a tips carousel made in Adly by emad luxuria interiors, United Arab Emirates
Carousel cover slides in English and Arabic, made in Adly by emad luxuria interiors, United Arab Emirates.

These brands create and publish in Adly. Their numbers show what consistent publishing through Adly looks like. They are not results of using Claude, and Adly does not report their sales or reach here.

The short version

If you already work in Claude, the first connection usually takes a few minutes. That is our estimate, assuming your Instagram account and Facebook Page are already linked in Adly. After that, a request in chat becomes a designed, approved and scheduled post on Instagram, Facebook or both. Most brands on Adly do not wait long to start: the median brand published its first post the day it joined.

Adly data, 1,154 brands, March to October 2026.

Open Adly and create your MCP key

Questions people ask next

Does Claude post to Instagram without asking me?

No. Claude follows Adly's approval steps. It shows you the design, then the caption, and each needs your approval before Claude can publish or schedule the post.

Can Claude post to Instagram for me while I am offline?

Yes, when you schedule the post. Adly publishes the approved post to your connected account at the set time, so Claude does not need to stay open.

Which Adly plan do I need to use Claude with Instagram?

Solo or higher. As of October 2026, Solo is $49 a month and Growth is $119 a month, and Pro and custom plans also include Adly MCP. Jobs use your normal monthly usage limit.

Can Claude also post to Facebook, TikTok, LinkedIn and X?

Yes. Claude can publish or schedule to any of those accounts once they are connected to your brand in Adly.

Can Claude cancel a scheduled Instagram post?

Yes. Ask Claude to list your scheduled posts, then tell it which one to cancel. It can also open a content board of your recent content and scheduled posts.

Can Claude run Instagram ads through Adly?

Claude can read an overview of your connected Meta ad account, its campaigns, ad sets and ads. To launch a new campaign from an approved post, use Meta Campaigns inside Adly.