AdlyOnline store
A lead costs about $49.40 (worldwide study) on Google Search. About 5.3% of leads buy, so one customer costs roughly $932 in ads (estimate, worldwide figures).222
Budget a campaign: Online storeKey figures
Meta (Facebook and Instagram) costs $12.01 per 1,000 views in Saudi Arabia, $12.67 in Qatar, $10 in the UAE, $8.07 in Kuwait and $1.81 in Egypt, against $16.08 in the US (Lebesgue, Jul 2026). #
A real estate lead in Saudi Arabia costs SAR 180 on Snapchat, SAR 210 on Meta and SAR 240 on TikTok on average across 200+ campaigns (RankRush, May 2026). #
In Dubai, a real estate lead costs AED 25–200 on Meta and AED 150–500 on Google (Forward Digital, Feb 2026). #
The median online store on Meta paid $38.19 per purchase and earned a 1.86× return on ad spend in 2025, across about 35,000 brands (Triple Whale, Feb 2026). #
A Google Search click in Saudi Arabia costs SAR 3–10 across industries, SAR 1–5 for restaurants and SAR 3–9 for clinics, and up to SAR 40–70 for lawyers in Riyadh (Nalk Solutions, Apr 2026; Digital Wasfa, Jun 2026). #
TikTok costs $3.8–$7.4 per 1,000 views in Saudi Arabia and $4.6–$8.8 in the UAE; a TikTok lead costs $10–$25 and $12–$30 (Stackmatix, Sep 2026). #
Only about 1.9% of real estate leads and 2% of car sales leads become customers, so a buyer costs roughly 50 times the cost per lead (First Page Sage, Aug 2026). #
Ramadan: Meta CPM across the GCC ran about 68% above baseline in 2026, and 54% in 2024 (Salman Gul, Nov 2026; BIMO, Oct 2026). #
Snapchat ad reach in Saudi Arabia is 25.3 million people, 72.9% of the population and 89% of adults (October 2025) (DataReportal, Nov 2025). #
Ad costs by country
All industries together, in US dollars. When one source covers a market we show its figure or range as published; when several do, we show the median with the range and the number of sources under it. Each source's own figure is in the sentences above and in the data file.
| Market | Facebook and Instagram | Google Search | Snapchat | TikTok | ||||
|---|---|---|---|---|---|---|---|---|
| 1,000 views CPM | Click (visit) CPC | 1,000 views CPM | Click (visit) CPC | 1,000 views CPM | Click (visit) CPC | 1,000 views CPM | Click (visit) CPC | |
| Saudi Arabia | $7.73$3.20–$15 · 5 sources4581320 | $0.11–$0.6720 | – | $0.80–$2.6719 | $4.27$1.60–$4.80 · 2 sources1314 | $0.31$0.08–$1.20 · 2 sources1415 | $4.27$3.80–$7.40 · 2 sources1613 | $0.30–$0.7516 |
| UAE | $7.47$4.90–$12 · 5 sources46758 | $1.23$1.06–$1.40 · 2 sources67 | – | – | – | $0.11–$0.4915 | $4.60–$8.8016 | $0.38–$0.9016 |
| Kuwait | $8.07$7.50–$13 · 2 sources45 | $0.59–$1.2417 | – | – | – | $0.16–$0.4917 | $4.89–$9.7717 | $0.13–$0.3917 |
| Qatar | $12.67$7.50–$13 · 2 sources45 | – | – | – | – | $0.14–$0.5415 | – | – |
| Bahrain and Oman | $5–$105 | – | – | – | – | – | – | – |
| Egypt | $1.94$1.81–$2.90 · 3 sources467 | $0.30$0.25–$0.34 · 2 sources67 | – | – | – | – | – | – |
Ad costs by industry: UAE
Pick a market. Dark figures were published for that market; figures tagged "worldwide" come from worldwide studies because no local figure exists yet. Cost per customer is an estimate: cost per lead divided by the share of leads who buy, using worldwide close rates (First Page Sage).
Published for this market Worldwide: no local figure yet
Facebook and Instagram
| Industry | Lead CPL | Customer (deal) estimate | Sale CPA | Return on ad spend ROAS | Click (visit) CPC | 1,000 views CPM | Click rate CTR | Conversion rate CVR |
|---|---|---|---|---|---|---|---|---|
| All industries (whole country) | $27.39worldwide1 | $1,014estimate, worldwide122 | $38.19worldwide3 | 1.86×worldwide3 | $1.23$1.06–$1.40 · 2 sources67 | $7.47$4.90–$12 · 5 sources46758 | 1.93%worldwide1 | 8.54%worldwide1 |
| Online store | – | – | $10.89–$49.0111 | 1.86×worldwide3 | $0.59worldwide1 | $14.19worldwide3 | 2.04%worldwide1.88%–2.19% · 2 sources13 | 1.6%worldwide3 |
| Fashion and accessories | – | – | $36.76worldwide3 | 2.18×worldwide3 | $0.45–$1.205 | – | 1.51%worldwide1 | – |
| Beauty and personal care | $50.91worldwide1 | $1,886estimate, worldwide122 | $37.92worldwide3 | 1.57×worldwide3 | $0.60–$1.805 | – | 2.73%worldwide1 | 5.63%worldwide1 |
| Electronics (store) | – | – | $49.48worldwide3 | 1.92×worldwide3 | $1.20–$3.505 | – | – | – |
| Restaurants and food | – | – | $6.81–$21.7811 | 1.56×worldwide3 | $0.45worldwide1 | – | 2.68%worldwide1 | – |
| Real estate | $6.81–$54.4610 | $358–$2,866estimate1022 | – | – | $0.55worldwide1 | – | 2.37%worldwide1 | 9.95%worldwide1 |
| Car sales | $16.34–$40.8421 | $817–$2,042estimate2122 | – | – | $0.70worldwide1 | – | 1.47%worldwide1 | 4.15%worldwide1 |
| Clinics and doctors | $40.84–$13611 | $1,702–$5,673estimate1122 | – | – | $0.61worldwide1 | – | 1.9%worldwide1 | 6.41%worldwide1 |
| Dental | $61.56worldwide1 | $2,565estimate, worldwide122 | – | – | $0.61worldwide1 | – | 1.55%worldwide1 | 6.07%worldwide1 |
| Education and training | $27.23–$95.3011 | $328–$1,148estimate1122 | – | – | $0.70worldwide1 | – | 1.5%worldwide1 | 15.87%worldwide1 |
| Finance and insurance | $109–$40811 | $3,756–$14,084estimate1122 | – | – | $0.86worldwide1 | – | 1.46%worldwide1 | – |
| Legal services | – | – | – | – | $0.69worldwide1 | – | 1.77%worldwide1 | – |
| Home services and repairs | $42.95worldwide1 | $741estimate, worldwide122 | – | – | $0.63worldwide1 | – | 1.76%worldwide1 | 5.32%worldwide1 |
| Travel | – | – | – | – | $0.42worldwide1 | – | 2.28%worldwide1 | – |
| Fitness and gyms | $27.11worldwide1 | $1,004estimate, worldwide122 | – | – | $0.64worldwide1 | – | 1.86%worldwide1 | 7.98%worldwide1 |
| Business services (B2B) | – | – | – | – | $0.70worldwide1 | – | 1.64%worldwide1 | – |
Google Search
| Industry | Lead CPL | Customer (deal) estimate | Sale CPA | Return on ad spend ROAS | Click (visit) CPC | Click rate CTR | Conversion rate CVR |
|---|---|---|---|---|---|---|---|
| All industries (whole country) | $66.69worldwide2 | $2,470estimate, worldwide222 | $17.34–$45.279 | 4.5×–6.2×worldwide23 | $5.42worldwide2 | 6.64%worldwide2 | 8.18%worldwide2 |
| Online store | $49.40worldwide2 | $932estimate, worldwide222 | $45.279 | – | $5.039 | 1.55%9 | 2.81%9 |
| Fashion and accessories | $97.51worldwide2 | $3,611estimate, worldwide222 | $17.349 | – | $3.349 | 1.59%9 | 1.57%9 |
| Beauty and personal care | $39.25worldwide2 | $1,454estimate, worldwide222 | – | – | $4.62worldwide2 | 6.75%worldwide2 | 10.35%worldwide2 |
| Restaurants and food | $30.57worldwide2 | $1,132estimate, worldwide222 | $20.789 | – | $4.259 | 2.29%9 | 4.34%9 |
| Real estate | $107$40.84–$136 · 2 sources910 | $5,611estimate$2,150–$7,166 · 2 sources91022 | – | – | $4.199 | 2.93%9 | 4.76%9 |
| Car sales | $40.84$33.50–$95.30 · 2 sources921 | $2,042estimate$1,675–$4,765 · 2 sources92122 | – | – | $5.99$2.18–$8.27 · 2 sources921 | 3.77%9 | 6.21%9 |
| Clinics and doctors | $1269 | $5,254estimate922 | – | – | $19.109 | 2.63%9 | 7.51%9 |
| Dental | $72.97worldwide2 | $3,040estimate, worldwide222 | – | – | $8worldwide2 | 5.66%worldwide2 | 10.67%worldwide2 |
| Education and training | $32.709 | $394estimate922 | – | – | $3.479 | 3.91%9 | 6.15%9 |
| Finance and insurance | $74.44worldwide2 | $2,567estimate, worldwide222 | – | – | $3.39worldwide2 | 9.83%worldwide2 | 2.64%worldwide2 |
| Legal services | $132worldwide2 | $5,265estimate, worldwide222 | – | – | $9.87worldwide2 | 5.87%worldwide2 | 5.55%worldwide2 |
| Home services and repairs | $90.92worldwide2 | $1,568estimate, worldwide222 | – | – | $8.33worldwide2 | 6.47%worldwide2 | 8.05%worldwide2 |
| Travel | $44.70worldwide2 | $1,315estimate, worldwide222 | $44.739 | – | $4.689 | 4.87%9 | 5.83%worldwide2 |
| Fitness and gyms | $67.36worldwide2 | $2,495estimate, worldwide222 | – | – | $6.17worldwide2 | 5.81%worldwide2 | 6.94%worldwide2 |
| Business services (B2B) | $1129 | $4,868estimate922 | – | – | $6.279 | 3.22%9 | 3.7%9 |
Snapchat
| Industry | Click (visit) CPC |
|---|---|
| All industries (whole country) | $0.11–$0.4915 |
TikTok
Industry summaries: UAE
Fashion and accessories
A lead costs about $97.51 (worldwide study) on Google Search. About 2.7% of leads buy, so one customer costs roughly $3,611 in ads (estimate, worldwide figures).222
Budget a campaign: Fashion and accessoriesBeauty and personal care
A lead costs about $50.91 (worldwide study) on Facebook and Instagram and $39.25 (worldwide study) on Google Search. About 2.7% of leads buy, so one customer costs roughly $1,886 in ads (estimate, worldwide figures).1222
Budget a campaign: Beauty and personal careElectronics (store)
A sale costs about $49.48 (worldwide study) on Facebook and Instagram.3
Budget a campaign: Electronics (store)Restaurants and food
A lead costs about $30.57 (worldwide study) on Google Search. About 2.7% of leads buy, so one customer costs roughly $1,132 in ads (estimate, worldwide figures).222
Budget a campaign: Restaurants and foodReal estate
A lead costs about $6.81–$54.46 on Facebook and Instagram and $107 on Google Search. About 1.9% of leads buy, so one customer costs roughly $1,612 in ads (estimate).10922
Budget a campaign: Real estateCar sales
A lead costs about $16.34–$40.84 on Facebook and Instagram, $40.84 on Google Search and $10.89–$21.78 on TikTok. About 2% of leads buy, so one customer costs roughly $1,430 in ads (estimate).21922
Budget a campaign: Car salesClinics and doctors
A lead costs about $40.84–$136 on Facebook and Instagram and $126 on Google Search. About 2.4% of leads buy, so one customer costs roughly $3,687 in ads (estimate).11922
Budget a campaign: Clinics and doctorsDental
A lead costs about $61.56 (worldwide study) on Facebook and Instagram and $72.97 (worldwide study) on Google Search. About 2.4% of leads buy, so one customer costs roughly $2,565 in ads (estimate, worldwide figures).1222
Budget a campaign: DentalEducation and training
A lead costs about $27.23–$95.30 on Facebook and Instagram and $32.70 on Google Search. About 8.3% of leads buy, so one customer costs roughly $738 in ads (estimate).11922
Budget a campaign: Education and trainingFinance and insurance
A lead costs about $109–$408 on Facebook and Instagram and $74.44 (worldwide study) on Google Search. About 2.9% of leads buy, so one customer costs roughly $8,920 in ads (estimate).11222
Budget a campaign: Finance and insuranceLegal services
A lead costs about $132 (worldwide study) on Google Search. About 2.5% of leads buy, so one customer costs roughly $5,265 in ads (estimate, worldwide figures).222
Budget a campaign: Legal servicesHome services and repairs
A lead costs about $42.95 (worldwide study) on Facebook and Instagram and $90.92 (worldwide study) on Google Search. About 5.8% of leads buy, so one customer costs roughly $741 in ads (estimate, worldwide figures).1222
Budget a campaign: Home services and repairsTravel
A lead costs about $44.70 (worldwide study) on Google Search. About 3.4% of leads buy, so one customer costs roughly $1,315 in ads (estimate, worldwide figures).222
Budget a campaign: TravelFitness and gyms
A lead costs about $27.11 (worldwide study) on Facebook and Instagram and $67.36 (worldwide study) on Google Search. About 2.7% of leads buy, so one customer costs roughly $1,004 in ads (estimate, worldwide figures).1222
Budget a campaign: Fitness and gymsBusiness services (B2B)
A lead costs about $112 on Google Search. About 2.3% of leads buy, so one customer costs roughly $4,868 in ads (estimate).922
Budget a campaign: Business services (B2B)Seasons: when costs rise and fall
- Ramadan: Meta CPM across the GCC ran about 68% above baseline in 2026, and 54% in 2024.265
- Ramadan: Snapchat CPM in Saudi Arabia runs 60% to 90% higher, Eid 30% to 50% higher.14
- Kuwait: CPM multiplies 1.6 to 2.2 in Ramadan, 1.4 to 1.8 at Eid, 1.5 to 1.9 for White Friday and 1.3 to 1.5 for National Day.17
- Saudi and UAE National Days: CPM 30% to 50% higher.2614
- White Friday 2024: in-app purchases in Saudi Arabia and the UAE were 74% above an average November Friday.30
- White Friday week 2025: retail search interest up 20% in Saudi Arabia and 10% in the UAE week on week.29
- Summer: Snapchat CPM runs about 19% below the yearly average, and cost per lead up to 20% lower early in the season.2728
- January, February and May: Snapchat CPM in Saudi Arabia 15% to 25% lower.14
Average online order value
| Market | Period | Average order |
|---|---|---|
| Kuwait | 2024 festive season | $12731 |
| UAE | 2024 festive season | $10231 |
| Egypt | 2024 festive season | $7431 |
| Saudi Arabia | 2024 festive season | $5231 |
| Qatar | 2024 festive season | $5031 |
| Saudi Arabia | Ramadan 2025 | $8632 |
| UAE | Ramadan 2025 | $8332 |
| Kuwait | Ramadan 2025 | $12532 |
| Qatar | Ramadan 2025 | $5332 |
| Jordan | Ramadan 2025 | $4832 |
| UAE | H1 2026 | $11133 |
How we compile the figures
We collect figures from published studies (LocaliQ and WordStream, Triple Whale, Lebesgue, DataReportal and others) and from agencies and platforms that publish numbers from their accounts in the Gulf and Egypt. Each figure is stored exactly as published, with its currency, range, market and publish date, then converted to US dollars at the fixed peg (SAR 3.75, AED 3.6725, QAR 3.64) or an approximate rate for the Kuwaiti dinar.
Each cell shows the middle value (median) of what was published for the chosen market, with the range from the lowest to the highest figure under it. When nobody publishes a figure for that market, the worldwide studies are shown in grey, never mixed in. Cost per customer is calculated: cost per lead divided by the lead to customer rate, which is the product of the four sales stages First Page Sage publishes per industry.
Agency figures are estimates from their own accounts, not audited samples, so every source is labelled as a study, an agency or platform data. We review the page whenever a source publishes a newer study; the last review date is at the top.
Worldwide studies mostly come from US and UK advertisers. Gulf and Egypt figures are published by agencies and platforms from their own accounts, as ranges, and some are estimates. So every figure is shown as published, in its currency, with its source; we compare with the middle value and treat no figure as a hard limit. Where a Gulf agency publishes "cost per action" for a lead business, we read it as cost per lead. Currencies are pegged to the US dollar except the Kuwaiti dinar (approximate rate).
How to cite these figures
The page and its data are licensed CC BY 4.0: reuse any figure free with a link to this page. To cite:
Adly. (2026). GCC advertising benchmarks 2026: costs by industry and platform. Last reviewed 11 Nov 2026. https://getadly.com/en/gcc-ad-benchmarks/
Sources
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Facebook Advertising Benchmarks
Meta click-through rate and cost per click for 22 industries, and conversion rate and cost per lead for 14. Mostly US advertisers.
-
Google Search click-through rate, cost per click, conversion rate and cost per lead for 23 industries, from thousands of campaigns.
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Meta Ads Benchmarks for Ecommerce (Triple Whale 2025 data)
Median Meta cost per purchase, ROAS, click-through rate and CPM for online stores, 2025 data from about 35,000 brands.
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Meta CPM for 50 countries from 2026 online store data.
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Gulf CPM and cost per click ranges and the Ramadan and White Friday effect. Agency figures, given as directional.
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UAE and Egypt CPM and cost per click for 2024 and 2025, from 5,200+ ad accounts.
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Meta Ads CPM and CPC by Country 2026
2026 estimates of CPM and cost per click by country, built on late 2025 data.
-
Meta Ads Benchmarks Across GCC Markets
CPM and cost per lead in local currency for each Gulf country.
-
Google Ads Benchmarks by Industry (UAE)
UAE Google Search click-through rate, cost per click, conversion rate and cost per action, from the agency's campaigns.
-
Cost Per Lead in Dubai: Benchmarks
Cost per lead ranges in AED by industry on Meta and Google.
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What Is a Good CPA for Meta Ads in Dubai
Meta cost per qualified lead or sale ranges in AED.
-
Egypt CPM, cost per click and cost per lead for four industries.
-
Snapchat vs Meta vs TikTok: KSA Performance Benchmarks
KSA CPM and cost per lead by industry on Snapchat, Meta and TikTok, from 200+ campaigns (2024 to 2026).
-
Snapchat Advertising Performance in Saudi Arabia
Snapchat KSA ranges for CPM, cost per click, swipe-up, lead and purchase, with seasonal effects.
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Snapchat cost per click in AED for the UAE, Saudi Arabia and Qatar.
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TikTok Ads Cost by Country 2026
TikTok In-Feed CPM, cost per click and cost per lead for Saudi Arabia and the UAE, in USD.
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Google Ads and Meta Ads in Kuwait 2026
Kuwait Google cost per click and conversion rate by industry, plus Snapchat, TikTok and seasonal multipliers, in KWD.
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Google Ads Cost in Saudi Arabia: 2026 Pricing Guide
Saudi Google cost per click by industry, in SAR.
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Search Engine Advertising Costs in Saudi Arabia
Saudi Google cost per click by competition tier and industry, in SAR.
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Instagram Ad Benchmarks in Saudi Arabia 2026
Planning ranges for Instagram cost per click, CPM, click-through rate, cost per sale and conversion rate in Saudi Arabia by industry.
-
Car Dealership Marketing in Dubai
UAE automotive cost per lead and cost per click, in AED.
-
Sales Funnel Conversion Rate Benchmarks
Stage to stage sales funnel rates for 30 industries. We multiplied the four stages to get lead to customer.
-
Google Ads ROAS for European online stores, across more than EUR 650M of spend.
-
Ad audience reach by platform in Saudi Arabia, from the platforms' own tools (October 2025 data).
-
Digital 2026: United Arab Emirates
Ad audience reach by platform in the UAE (October 2025 data).
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White Friday, Ramadan and Peak-Season Ecommerce GCC (2026)
Seasonal CPM increases in the GCC.
-
Snapchat summer CPM against the yearly average, from platform data.
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Stay, Spend, Scale summer report
Gulf summer cost per lead and the share of residents staying in the country.
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Beyond Black Friday: the MENA retail marathon
White Friday and Q4 search and app demand in Saudi Arabia and the UAE.
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In-app purchases and installs on White Friday in Saudi Arabia and the UAE, from about 80 apps.
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Festive season ecommerce study
Average order value by country, 2024 festive season.
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Ramadan and Eid ecommerce study
Orders, sales value and average order value in Ramadan 2025 against 2024.
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UAE average order value in H1 2026, from more than 2.5 million GCC orders.
Frequently asked questions
How much do Facebook and Instagram ads cost in Saudi Arabia?
Published Meta CPM figures for Saudi Arabia range from about 3 to 15 US dollars per 1,000 views, and Lebesgue publishes 12.01 dollars for 2026. Cost per lead varies widely by industry: from about SAR 48 for restaurants to SAR 210 for real estate according to RankRush.
What does a real estate lead cost in the GCC?
In Dubai, AED 25 to 200 on Meta and AED 150 to 500 on Google according to Forward Digital. In Saudi Arabia, SAR 30 to 90 for a form lead (23HubLab) and SAR 210 on average in RankRush campaigns, SAR 180 on Snapchat and SAR 240 on TikTok.
Which ad platform is cheapest in Saudi Arabia?
It depends on the goal. TikTok and Snapchat CPMs are usually below Meta, but for real estate leads, for example, Snapchat (SAR 180) beats Meta (SAR 210) and TikTok (SAR 240) according to RankRush 2026. Compare the cost of the result you want, not CPM alone.
Do ad costs rise during Ramadan?
Yes. Meta CPM across the GCC ran about 68% above baseline in Ramadan 2026, and Snapchat CPM in Saudi Arabia 60% to 90% higher. Summer, January, February and May are usually cheaper.
What is cost per customer (cost per deal)?
What you spend on ads to get one buyer: cost per lead divided by the share of leads who buy. In real estate and car sales only about 2% of leads buy, so a customer costs about 50 times the cost per lead.
Where do the figures come from and how accurate are they?
From 33 published sources: worldwide studies, Gulf agencies and platform data. Agency figures are estimates, so each figure is shown as published with its source type, and as a range rather than one number.
Can I use these figures in an article or a deck?
Yes, free, with a link to this page. You can download the full data as CSV or JSON.
Plan your campaign with these figures
The budget calculator fills these figures in for your industry and market and warns you when a plan is unrealistic. Then Adly designs the ads and launches the campaign.